Summit Fever
b'Imagine that you\\u2019ve put in effort toward a goal, but things haven\\u2019t quite worked out the way you hoped. Maybe your goal was more expensive than you expected; maybe it\\u2019s taking longer to reach than you thought. So the question is, do you double down and continue to work toward that increasingly difficult goal, or do you move on to something new? Do you fish or cut bait? On this episode of Choiceology with Dan Heath, we look at how past effort, time or expense can influence the way we make decisions moving forward\\u2014even when they shouldn\\u2019t. \\n\\nThe episode begins on an auction house floor but quickly climbs to the top of the highest peak in the world. Along the way, you\\u2019ll see how common is the lure to continue no matter what, and how it affects all kinds of decisions, big and small. Professor Michael Roberto explains how to identify this bias in your day-to-day life. You\\u2019ll also find out how to fight back against the influence of this trap in a story about Intel CEO Andy Grove\\u2014one of the most successful business leaders of the 20th century.\\n\\n\\n\\n\\n(0318-8VJ8)'