Chicago GSB Podcast: Former CMO of Coca Cola on the Truth About Marketing
b'When it comes right down to it, marketing is about making money, said Sergio Zyman, chairman and founder of Zyman Group and former chief marketing officer of the Coca-Cola Company. \\u201cMy philosophy of marketing is the philosophy of business, which is to sell more stuff to more people more often for more money more efficiently,\\u201d Zyman said in a keynote address at a conference hosted by student-led Chicago GSB Marketing Group October 15 at the Harper Center.'