BROADCASTS.com

b'

After spending his entire career conducting scientific research on persuasion, Dr. Robert Cialdini has become the foundational expert on influence and how to apply it ethically in business. His books, including Influence and Pre-Suasion, have sold more than seven million copies in 44 different languages. He is also the Regents\' Professor Emeritus of Psychology and Marketing at Arizona State University.

In this episode, Robert explains how the 7 Principles of Persuasion\\u2014plus one other principle\\u2014can be applied in these times, diving into the 3 goals that communicators often have. He shares studies and stories to better illustrate his point. He also offers advice on asking for a favor, for feedback, or for your partner to make a change.

Tune in and start communicating better with other people!

Key Takeaways:

• Reciprocity, Liking, and Unity are indispensable in the early stages of a relationship
• When uncertain, people look to figures of authorities or their peers
• Scarcity and Commitment are the 2 principles that mobilize people into action
• The top factors that were most effective for 6,700 eCommerce sites
• The difference between the Liking Principle and the Unity Principle and the power of unifying commonalities
• How to leverage the Principle of Reciprocity and the Contrast Principle

Quotes:

• (On taking action) \\u201cSometimes we need a spur to get us to take that step.\\u201d
• \\u201cUnity is about commonality of membership... being one of that group.\\u201d
• (On responding to expressions of gratitude) \\u201cOf course I was glad to do it. It\\u2019s what long-term... partners do for one another.\\u201d
• \\u201cYou can always contrast something against something else, and we often make the mistake of failing to do that.\\u201d
• \\u201cAsk for that person\\u2019s advice on this idea. They take a half-step toward you psychologically.\\u201d

• Influence At Work
• Influence (New and Expanded) by Robert Cialdini