Nuno Fernandes, President of American Public University System (APUS), joins Dr. Drumm McNaughton to discuss how higher education institutions can leverage technology in marketing and branding and remain affordable and relevant. With his background in business and global education, Nuno brings a unique perspective on transforming the traditional higher education model.
Key Discussion Points
The Unchanging Higher Education Model:
Challenges in Higher Education Branding and Marketing:
Technology-Driven Strategies for Higher Education:
APUS: A Case Study in Technology-Driven Transformation:
The Future of Technology in Higher Education:
Three Key Takeaways for University Presidents and Boards
Nuno Fernandes emphasizes that the core mission of higher education institutions should be to serve students better every day. By leveraging technology and maintaining a student-centric focus, universities can navigate the challenges of the modern education landscape and create a brighter future for themselves and their students.
Read the transcript on our website: https://changinghighered.com/using-technology-to-upgrade-higher-ed-branding-and-marketing/
#HigherEducation #HigherEdBrandingAndMarketing #HigherEdTransformation\xa0
About Our GuestAPUS President Nuno Fernandes is a visionary leader who has succeeded in making online higher education more affordable and accessible while delivering top-quality education and favorable student outcomes. As President, he is focused on a global digital journey that integrates personalized, collaborative, technology-driven learning experiences to prepare students for tomorrow\u2019s challenges and opportunities.
Mr. Fernandes has a wealth of experience driving innovation across higher education, technology, and business. He has been APUS President since September 2022.
Previously, Mr. Fernandes was president and CEO of Ilumno, the largest online program manager in Latin America and among the top 3 globally (in terms of managed students). He served in roles with increasing responsibilities at Ilumno for over a decade. Mr. Fernandes was instrumental in improving student retention, student satisfaction, graduation rates, and reputation at the company\u2019s owned and partner universities. He also helped expand access to higher education in several countries.
Dr. Drumm McNaughton\xa0is the founder, CEO, and Principal Consultant at\xa0The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of both U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton\u2019s approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission.