Transformation through Crisis: Tulane post-Katrina with Dr. Scott Cowen | Changing Higher Ed 006
Dr. Scott Cowen is the personification of a proven crisis leader.\xa0 When Hurricane Katrina hit New Orleans in 2005, Scott was just six years into his tenure of 16 years at Tulane. Katrina\u2019s devastation was massive \u2013 over $650 million in damages to the University alone. There was no playbook for what needed to happen \u2013 up to this point, no university had encountered such devastation \u2013 and the decisions that need to be made were made at the moment as all critical crisis management is done.
Scott made the decision to stay on campus and ride out the storm. In the aftermath, there were no telecommunications, no phones, no TVs \u2013 all you knew was what you could see in the local area. And it was bad. He was eventually evacuated via helicopter from on the Mississippi River, six days following the storm.\xa0
He didn\u2019t realize the breadth of the destruction until he arrived in Houston.\xa0 That evening, after seeing the destruction on television, his reaction was, \u201cI don\u2019t know what I can do.\xa0 There is no one that I can call to give me guidance, there is no book I can take out of the library, there is no consultant that I can hire. I don\u2019t know how I\u2019m going to do it.\u201d\xa0
The University was shuttered for the entire fall term and didn\u2019t reopen until spring.\xa0 But it came back stronger than it ever was.
Scott\u2019s first actions were making a list of everything that needed to be done to rebuild the institution, minute by minute, day by day. Once they got the leadership team located in Houston, they operated the university out of a hotel suite.
The leadership that he learned while in the Army as an infantry officer was critical. It was not shared governance, it was command-and-control.\xa0 That didn\u2019t mean that he didn\u2019t consult others \u2013 he had a team of people around him who he consulted and worked with, including faculty, but there wasn\u2019t the time to do the usual broad consultation of stakeholder groups required under normal situations \u2013 things had to be done immediately and quickly move to the next thing.
Having the right people on the team was critical \u2013 people who could move quickly and make choices and decisions in the heat of the moment.\xa0 There was (and always will always be) second-guessing, especially in the press, but decisions regardless of the challenges must be made based on the best information at the time and executed upon.\xa0
Scott stated that in a crisis, you\u2019re doing two things simultaneously.\xa0 First, you\u2019re trying to survive, and second, recovering which requires transformation.\xa0 Somewhere in there, you have to do put together a transformation plan to take you to that next level, and that takes a team. Scott had a group of five former presidents that advised him on the transformation plan and its implementation.
In a transformation, start with defining the objectives and what success looks like.\xa0 For Tulane, it was three things: being financially viable; doing the things to maintain the quality, stature, and reputation of the institution; and discontinuing those things that don\u2019t contribute to being an outstanding institution.\xa0
Scott stated that it wasn\u2019t his doctoral degree or academic education that prepared Scott to be a leader, but the experiences in the military and that of an athlete that gave him the drive and skill set to be successful. The lessons he gained in the military, stayed with him his entire life.
There are three key things to leading in a crisis.\xa0 The first of these is leadership, and especially the ability to make a decision without having all the facts (which is impossible) but relying on experience.\xa0 The second is having an advisory team who can help you talk through the decisions that need to be made.\xa0 The last of these is having a plan to execute on.\xa0
It is critical for a leader to understand what the situation, the reality of what is going on in a crisis. Having good information is critical, because, without good information, all the decisions that you make will be wrong.
In a crisis, hope is never a good strategy.
Transformation is all about rebuilding and making something better, and that is what Scott and his team set out to do. Transformation should always have as a component reimaging, creating something that is better, a reinvention.\xa0 At a time of crisis, you have the opportunity to rethink the future.\xa0 This can be done with the right leadership.
Your best leaders (1) understand reality; (2) are resilient / have high emotional intelligence and interpersonal skills that allow them to make principled decisions based on the facts at hand; and (3) are adaptable and can react to various conditions.\xa0
One of the key things that universities fail to do is develop good leaders.\xa0 It\u2019s not in the majority of curricula, nor is leadership development required throughout an institution.\xa0 The reasons given for this are that \u201cleaders are born,\u201d or that leadership is \u201ctoo squishy\u201d to be in curricula.\xa0 We know good leadership when we see it, and we know bad leadership even more quickly, and the consequences are severe.
Scott stated that the inclusion of a public service requirement into all undergraduate curricula was the most transformative action that he took coming out of Katrina, and it connected them more closely with community, but more importantly, it changed the student demographics of those came here \u2013 many students stated they wanted to go to Tulane because they wanted to be part of the greatest recovery that ever happened in the history of the United States. This had a very positive effect on the type of student that they got at Tulane, and improved recruitment, retention, and graduation rates.\xa0
(Outside of the military academies, Tulane is the only research university in the United States that integrates a public service requirement into its core curricula.)
The lessons of service that he gained in the military, stayed with him his entire life.
Three takeaways from his book Winnebagos on Wednesdays.\xa0 First, there is a lot of innovation going on in higher Ed right now.\xa0 It\u2019s not really known because it\u2019s going on at smaller colleges that are not \u201cname brands,\u201d but it\u2019s happening, and it\u2019s beginning to spread. Second, despite all the criticism of higher ed right now, the return on investment is as high today as it was years ago. Lastly, we need to rethink how we can increase social mobility in higher ed.\xa0
Key takeaways from the interview:
- There is an opportunity to make things better coming out the other side of a crisis.
- Three keys to leading in a crisis: (1) the ability to make a decision; (2) having a team who can talk through the decisions that need to be made; and (3) a plan to execute on.\xa0
- Start with defining the objectives and what success looks like.\xa0
- Ensure planning is meticulous and comprehensive. There are so many things that have to be done, and without planning, you miss critical things
- Make lists of the various tasks you need to accomplish and update them as frequently as needed. This is your \u201cproject plan,\u201d your guide to what has to be done.
- Understand the reality of the situation. Having good information is critical, because, without good information, all the decisions that you make will be wrong.
- Hope should never be a change strategy.
- Crisis leadership is command-and-control, not shared governance. There isn\u2019t the time to debate the course of action.
- You never have all the information and you can\u2019t wait for it. Make your decision as best you can and move on to the next one.
- There will always be critics, but you have to do what you think is the right thing.
- The inclusion of a service component in curricula can change student demographics for the better and can have a positive effect on recruitment, retention, and graduation rates.
- Shared governance does not mean shared decision-making. Shared governance is advisory, but the buck stops with the president and the board of an institution.
- There is a lot of innovation going on in higher ed right now \u2013 it\u2019s not really known because it\u2019s going on at smaller colleges that are not \u201cname brands.\u201d
- Despite all the criticism of higher ed right now, the return on investment is as high today as it was years ago.
- We need to rethink how we can increase social mobility in higher ed.
Links to Articles, Apps, or websites mentioned during the interview:
Winnebagos on Wednesdays: How Visionary Vision Can Transform Higher Education
Shared Governance Does Not Mean Shared Decision Making
Scott Cowen: http://www.scottcowen.com/
Guests Social Media Links:
https://twitter.com/TulaneScott
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Email: podcast@changinghighered.com