Higher ed can be better positioned to meet, enroll, retain, and help future generations of students successfully maneuver the ever-changing business world by embracing micro-credentials appropriately and programmatically.
Micro-credentials are also money-making opportunities for colleges and universities that can help address deficits and fund other pursuits. Additionally, with digital credential platforms such as Credly reporting the issuance of industry and workforce credentials being up 83% since the pandemic, now is the time for higher ed presidents and decision-makers to begin thinking about micro-credentials seriously.
In his latest podcast episode, Dr. Drumm McNaughton discusses how higher ed can benefit from micro-credentialing and where to start with Matt Frank, director of technology evangelism and product marketing at Salesforce apps provider Blackthorn.io. In addition to breaking down what a micro-credential is, Matt discusses how micro-credentials meet where today\u2019s and future generations are, how to identify the worth of micro-credentials, and the importance of perception when adopting micro-credentials that might not be aligned with what your institution is known for.
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Highlights
About Our Podcast Guest
Matthew Frank, a Denver resident and avid music enthusiast, has one goal: to empower organizations with apps that delight and, simply put, \u2018just work.\u2019
After years of working for nonprofits and in higher education, Matthew became frustrated with the many disconnected legacy services that dominated those industries and fell backward into the world of SaaS technology. This led him to the Salesforce ecosystem, where he worked for multiple award-winning ISV partners focused on nonprofits, NGOs, associations, and higher ed.
After working in the US ecosystem, Matthew moved to the UK, where he continued to serve NGOs & EDUs in EMEA and ANZ before returning to the US in 2020. He is currently with Blackthorn.io, an award-winning Salesforce.org Partner that has seen exponential growth and success since its founding in 2015.
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About the Host
Dr. Drumm McNaughton, host and consultant to higher ed institutions. To learn more about his services and other thought leadership pieces, visit his firm\u2019s website, https://changinghighered.com/.
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