Skincare Brand Donates When You #GoNaked
In this episode of Cause Talk Radio, Megan and Joe talk to Kari Hayden Pendoley, head of the Rodan + Fields Prescription for Change Foundation, the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #RFGoNaked fundraiser.
- On the show, Megan, Kari and Joe discuss:
- The background of Rodan + Fields and their business model of Independent Consultants.
- How Rodan + Fields built cause into the business right from the beginning.
- The company’s work with buildOn, an organization breaking the cycle of poverty, illiteracy and low expectations through service and education.
- How Rodan + Fields involves encourages its Independent Consultants to Support, Serve & Share with partners.
- Rodan + Fields’ upcoming campaign #RFGoNaked that encourages customers to post a public make-up free selfie to trigger a donation up to $500,000 to their global partners.
- How Rodan + Fields is using offline strategies to promote its online campaign.
Links & Notes
