Published: March 2, 2012, 4 p.m.
In this episode of Cause Talk Radio, Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures.
- Joe's bullish on new, Boston-based online content service Swoop and explains how this might be used for cause marketing.
- Pinterest is social media's golden child but will legal concerns over terms of use preclude passionate pinners from sticking around?
- Megan talks about how major motion pictures are turning to cause marketing to launch new films, establish co-branding partnerships and increase promotional reach. But for 'The Lorax' movie, environmentalists are crying foul. Hear all this and more in today's episode!
Links & Notes
Online Cause Marketing
More on Pinterest
Cause Marketing in Major Motion Pictures