Podcasts Business Cause Talk Radio: The Cause Marketing Podcast Leidos and The Truth Initiative Help People See ‘The Truth About Opioids’ (Halo Winner)

Leidos and The Truth Initiative Help People See ‘The Truth About Opioids’ (Halo Winner)

Published: July 15, 2020, 1:30 p.m.

We're back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year's Halo Award winners.

This episode features the Gold Winner in the Health category, an initiative called “The Truth About Opioids”, a partnership between Leidos and The Truth Initiative.

Megan is joined by Melissa Dueñas, SVP and Director of Communications and Marketing for Leidos and Eric Asche, CMO for The Truth Initiative. They talk about how their partnership focused on widening the conversation about opioid abuse, both among Leidos employees as well as other companies via a CEO pledge and critical metrics and how both partners consider this a marathon, not a sprint.

In addition, the conversation covers the incredible brand expansion that the Truth Initiative made when they decided to tackle the opioid crisis and how corporate partners like Leidos have helped make their vision a reality.

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