How Children's Miracle Network Raises 70% of its Revenues from Retailers
Today on Cause Talk Radio, Megan and Joe talk to Clark Sweat, Chief Revenue Officer at Children's Miracle Network (CMN) about CMN's incredible success with checkout charity.
On the show, Megan, Clark and Joe discuss:
- CMN's continued success with checkout charity. The average tenure of a CMN partner is 20 years!
- How CMN keeps its checkout charity programs fresh and raising lots and lots of money.
- The future of checkout charity and fundraising for CMN.
- The struggles of big box retailers and how that will impact fundraising.
- The challenge of working with businesses with many different kinds of POS systems.
- Will beacon technology ever play a major role in retail checkout charity.
- New technology and messaging CMN is testing.
- The challenge of checkout charity with etailers.
- How CMN is cross-promoting charity checkout partners at events, like at its dance marathon program.
Links & Notes
- Children's Miracle Network
- Clark Sweat on Twitter
- Ep107: How One Nonprofit Raises Millions with Charity Pinups (Our last interview with Clark that included some great resources)
- 2017 America's Charity Checkout Champions
- What Will Replace 'Checkout Charity' After Big Retailers are Gone?
