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My guest in this episode is Jake Larsen. After Google asked him to be a YouTube Marketing Ambassador, Jake Larsen quit his job (a month before his first child was born) to start Video Power Marketing; a video marketing / advertising agency that helps people capture attention, drive traffic and increase sales using YouTube Advertising.  Jake works with businesses to transform their YouTube ad campaigns into automated sales machines. Jake Larsen grew up with a camera in his hand.  His passion for video making lead him to TV Advertising in LA, where he worked behind the scenes with FOX Entertainment on TV shows like 24, American Idol and House.  It was here that he started to notice this massive change that was going on in the video advertising world. People’s eyes and ears weren’t where they used to be, they were shifting from TV to Online Video. By creating effective videos and creating his own YouTube Advertising Strategies, Jake’s been able to grow channels up to 24 million views and increase online sales by 65% for multi-million dollar companies. His creative marketing solutions caught the attention of Google and was asked to become a YouTube Marketing Ambassador, an invitation that only 9 companies in the world received. His YouTube Ads have caught the attention from people all over the world, including online marketing giant Ryan Deiss, who asked Jake to speak at the Traffic & Conversions Summit in San Diego.  This new video marketing strategy earned Jake a spot on the cover of Internet Marketing Magazine and on the speaking list of events such as SMX, VidSummit, Conversion Conference, and more.