CFD 186 - Dorie Clark Tells Us How to Inventively Build Your Brand
Cash Flow Diary podcast guest Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, Dorie is the author of Reinventing You: Define Your Brand, Imagine Your Future, which has been translated into several languages for global distribution. Her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015. In this interview, you learn about how Dorie became the brand expert she is today. Born and raised in a small town, Dorie found her way to college early, so she could get out of the small town and its stagnating mindset. She thought she was on a path to becoming part of academia, but found life would offer more opportunities. Dorie held different jobs, including a stint as a political journalist, and ended up as a business and branding consultant. She admits that she’s not quite sure where her passion for entrepreneurialism and her drive to become a professional came from, but she has a lot of gifts to offer in these areas. Long story short, Dorie created her own brand and then helped some very well-known companies build theirs. Listen in as Dorie talks about all sorts of topics, including what being an American means to her, why she cares about world news and how to solve problems through branding. To Dorie, branding is “foundational” and is a necessary component to the success of your business. She adds that we’re taught that if we just put our heads down and work hard we’ll get to our goals and good things will happen. That’s just not the case, particularly not today. You must develop your brand and you have to put your message out to the world using all the tools at your disposal. So what’s Dorie’s goal? To see the best ideas get out there so everyone will know about them! She also talks about finding our genius and how to go about sharing their talents in ways that others will take notice. Learn more.