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Talk about a super entrepreneur, Cash Flow Diary podcast guest Brian Smith’s is just that. The found of UGG, one of the most loved footwear brands in the world, Brian wasn’t always the businessman and free thinker he is today. He was once a desk jockey in Australia who hated his job. Things changed one day while listening to a song by Pink Floyd. It spoke to him in a way that pushed him to make a big change. He quit his job and headed for sunny southern California. As a passionate surfer, the big California waves, beautiful beach babes and free lifestyle appealed to him. Brian figured it would be a great place to determine what he’d do next in life. Nothing happened for the first few months, but then he saw a guy with his feet propped up who was wearing a pair of cool Australian sheepskin boots. BINGO! He’d bring them to America. The road was really rough at first. Through trial and error, Brian stumbled onto the right way to market his marvelous boots… at first to fellow surfers. The rest is history. In this fascinating interview, you’ll learn of Brian’s mistakes, how he kept going in the face of many challenges, how he had to overcome his ignorance of the marketplace, how he learned to plan for the future, how he redirected his thoughts and actions and then what he did to create the success he finally achieved. This is a brilliant story for every entrepreneur with a dream to bring a product to market.