CFD 127 - Maggie Patterson Reveals How to Craft Stories that Boost Sales!

Published: Dec. 18, 2014, 4 p.m.

Talk about essential skills, guest Maggie Patterson rocks at one of them… intelligently crafted communication! An experienced marketing copywriter with two decades working with all types and sizes of businesses, Maggie has written a whole lot of copy that converts to sales! In today’s episode of Cash Flow Diary Maggie talks about what you are really selling. Here’s a hint: it’s not what you think! Communicating your brand is so much more than your products and services. You can learn a whole lot from listening to this rock star writer and marketing professional about the logical flow of communication and telling the right stories. Maggie talks about how your back story links to what you’re doing now. This guest has a refreshing message… what is your story? And how do you bring it out with a really unique flavor? You’ll learn that building your funnel and your database is kind of like building a house. You have to be really clear on what your customers and clients need from you. In short, you have to create relatable moments for your base. This is just the tip of the iceberg on what Maggie has to share in this bold episode. Learn more.