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Next week, recreational weed will become legal across Canada. In anticipation, mainstream media has begun taking cannabis coverage seriously. Overnight, nearly every major outlet across the country has hired full-time reporters to cover it\xa0\u2014 but before we celebrate industry growth, how sustainable is this beat?

Guest host Manisha Krishnan is joined by Financial Post's cannabis reporter, Vanmala Subramaniam and Grasslands founder\xa0Ricardo Baca \u2014 America's first weed editor, who co-led the now-defunct\xa0The Cannabist (The Denver Post's weed journalism vertical) \u2014 to discuss why journalists should cover weed like every other industry, their strangest reporting experiences, and their criticisms of cannabis coverage so far.\xa0

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