After working in media, PR and politics, Jeff Ballingall understands the political power of Facebook. His top Facebook page gets more engagement than the Globe and Mail and the Toronto Star combined.
Spanning vicious attacks in rap form to\xa0sentimental content about landmarks,\xa0Ontario Proud is\xa0in a meme war\xa0against Liberal Premier Kathleen Wynne. And they're really effective.
Ballingall joins us to talk about what he's doing,\xa0why he's doing it and who's paying for it.
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