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b'Andy Cunningham An entrepreneur at the forefront of marketing, branding, positioning and communicating \\u201cThe Next Big Thing,\\u201d Andy Cunningham has played a key role in the launch of a number of new categories including video games; personal computers; desktop publishing; digital imaging; RISC microprocessors; software as a service; very light jets; and clean tech investing. She is an expert in creating and executing marketing, branding and communication strategies that accelerate growth, increase shareholder value and advance corporate reputation. Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. When Steve left Apple to form NeXT and acquire Pixar, he chose Andy\\u2019s public relations agency, Cunningham Communication, to represent him. She continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since. Andy graduated from Northwestern University and lives in Palo Alto, California, with her aviator family: her husband Rand Siegfried, and their two children, McKinley and Cormac.'