BROADCASTS.com

b'Gavin has been working in media space for over 20 years. His past experience includes positions at major television networks as well as owning and operating a television production company and a boutique advertising agency. His company created some of the first cross media TV content and worked with major networks including NBC, Discovery, CTV, and Global Television. The full service ad agency serviced two national clients and explored integrating brands into television and online properties. In 2004 he moved from his native Canada to the UK to better understand the rapidly emerging mobile phone space. Through his position at Endemol he worked closely with the UK\\u2019s largest mobile operator O2 and helped develop leading edge content for multiple platform release. In 2007 he moved into the web video arena based out of the Joost\\u2019s New York office. He has spent time in Japan, Africa, Europe and China exploring and understanding the global digital media content market place. He is invited to speak at media industry conferences on a regular basis including: MIPCOM, International Institute of Communications, Harvard Business Club of New York, Ryerson University,NAPTE, Xmedia Lab, etc.

Brothers Adam and Scott Goldberg were just a week away from opening the first Fresh Brothers in Manhattan Beach when they had to make a critical decision: Should they cut the pizza in squares or triangles? Raised in Chicago, their instincts said squares and that\\u2019s what they chose.
It might seem trivial, but in launching a new brand of pizza, image is everything. And the brothers knew that.

\\u201cIt was a great decision,\\u201d CEO Adam Goldberg explained on a recent afternoon at the Fresh Brothers Santa Monica. \\u201cParents love it because you get 20 slices versus eight. You can feed more kids and you\\u2019re not giving them a whole big slice of pizza.\\u201d

Since opening that first store less than five years ago, Fresh Brothers has quickly expanded. They\\u2019ve launched 10 locations now with up to five more planned for next year. Earlier this year they secured a partner investment from Skechers co-founder Michael Greenberg, signaling even more exciting things to come. If they haven\\u2019t had the pizza yet, consumers might be familiar with Fresh Brothers for its broad-ranging marketing campaigns (including in this magazine) featuring a pizza on a white background with different shapes cut out of it.'