8/01/14 Roberto Milk CEO Novica.com

Published: Aug. 1, 2014, 7:49 p.m.

b"Roberto Milk is the Chief Executive Officer and Co-Founder of Novica.com, a mission-driven company that works with artisans around the world in association with National Geographic. Over the past 10 years, Novica has become one of the largest handmade gift, jewellery and home d\\xe9cor websites in the world, selling the works of thousands of artisans through regional offices in Asia, Africa, and Latin America. Prior to Novica, Milk worked as an investment banker for Prudential Securities, where he helped raise over US$ 1 billion in capital markets transactions, M&A transactions and venture capital financing. Milk is a member of the Young Presidents' Organization (YPO) and is a Chartered Financial Analyst (CFA). Milk has long written about creating an economic development model for artisans in Peru and other developing nations around the world. His Peruvian grandmother was one of Novica's first artisans. Milk received his BA in International Relations with Honours from Stanford University and is fluent in English, Spanish and Portuguese. Milk enjoys photography and is an active soccer player.

As CEO and co-founder of Buzztone, Inc., Liz Heller works to facilitate community building on behalf of brands in the cause, entertainment, media, and product industries. As chief visionary in charge of creative content, strategy, operations and funding her role on projects includes everything from shaping go-to-market brand and marketing strategy down to managing the details of technical execution. The most recent example of her influence in this arena includes her work on initiatives like the launch of the Stop Global Warming\\u2019s Virtual March. \\u201cConsumers today are sophisticated. They care about what they buy and they can fall in love with a product or a cause because of the story behind the brand. Our job is to bring that story to the surface in a way that resonates and builds engagement,\\u201d Heller says.

Buzztone\\u2019s success in telling brand stories has also resonated with clients like Microsoft, AOL, Sony Pictures and Bacardi.

I have always loved fashion. I saw my first fashion show in Paris when I was 11 and when I was in high school, I wrote everything I wore on a calendar so I wouldn't repeat an outfit! Not much has changed! I found yoga in 2009 when I landed in LA & managed a popular yoga studio in Santa Monica. While I enjoyed practicing yoga, I was drawn to the boutique at the studio and prided myself on taking really good care of it. One day, a student left his script at the studio by accident, and it clicked to me that the entertainment industry lent itself to a casual lifestyle. I realized that Angelenos are working from home writing, learning lines, auditioning, rehearsing music & working out.

After I joined this eco-conscious & creative community of yogis, I realized that they were under served in casual lifestyle apparel that can be worn on and off the mat.
It was then that an idea was born to design a line of clothing that was fashion forward, eco-friendly, and versatile for a casual lifestyle. So I designed Soul Rx, a line of ecologically responsible & versatile clothing line made of biodegradable resources and made right here in Los Angeles.Soul Rx launched in March at The Oscar's Gifting Suites."