EP 49 Building a Product vs Building a Brand
b'On today\'s episode, we have Eben Dobson (Founder & CEO of WISP Industries), Mike Arce (Founder & CEO of Loud Rumor) and Justin Lefkovitch (Founder & CEO of Mirrored Media). We discuss the differences between a product and a brand, the foundations of making a sale and the definition of experiential marketing.
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