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b"Why is it so common to give away free work in the architecture industry? Doctors don't work for free. Attorneys don\\u2019t work for free. Yet it has become so common in the architecture industry to give away work for free, that many clients now expect it. Today I speak with Bryon McCartney of Archmark. As a graphic designer by training, Bryon runs a branding and communications agency for architectural practices. In this episode you\\u2019ll discover Archmark's 3 \\u201cRs\\u201d of getting better Recognition, increasing your practice\\u2019s Reputation, and building significant Relationships. We also discuss the root causes of why we feel pressured to give away free work, and strategies to overcome this trend. To see more of what Archmark can do for you, visit https://www.archmark.co/. \\u25ba Feedback? Email us at podcast@businessofarchitecture.com \\u25ba Access your free training at http://SmartPracticeMethod.com/ \\u25ba If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call \\u25ba Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!"