#55: Seth Godin5 Huge Paradigm Shifts that Will Change the Way You Do Marketing

Published: July 31, 2017, 9 a.m.

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This week, we\\u2019re honored to welcome Seth Godin to the Building a StoryBrand podcast.\\xa0Unless you\\u2019ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world.

And in an industry that can be so noisy, cheesy, and in-your-face, Seth\\u2019s thinking stands out. It\\u2019s deep and it\\u2019s well-reasoned. And it\\u2019s humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them.

In this conversation, Donald Miller and Seth Godin cover a lot of ground, including:

*How to ship your projects quickly without sacrificing quality
*Why the old models of marketing are failing and what it takes to succeed today
*The psychology behind why people buy (most of us miss it)
*The perils of not understanding the world we\\u2019re marketing in
*Why now is an ideal time to be a creative person

At every point in the conversation, Seth challenges us to think differently about marketing. And when we do, we\\u2019ll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers. Listen now!

http://buildingastorybrand.com/55

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