#131: Mike McHargueThe Science of Why Your Brand Needs a Villain
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Want to make your brand\\u2019s messaging exponentially more powerful? Learn how to define a villain for your customers. That\\u2019s because our brains are hard-wired to pay attention to negative things -- threats, villains, potential losses. On today\\u2019s episode, Mike McHargue (a.k.a. \\u201cScience Mike\\u201d) explains the science of why this happens. And don\\u2019t worry -- he uses simple terms we can all understand and apply to our businesses without being manipulative.
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