Rebranding
b"EPISODE 34 BRANDING AND REBRANDING\\xa0\\nYou see, after this episode, the Select Business Podcast is rebranding and will have a new name and a new iTunes Graphic. \\n\\nThis podcast was started as a way to promote members and clients of my company, Select Business Team. At Select, or as it has been nicknamed, SBT, we host business roundtables. Meetings where different professionals come together and talk about different aspects of business development. \\n\\nOur members include employees and owners, professionals and those in sales. Most of our members are in service businesses such as lawyers, accountants and real estate, but we also have some other industries represented. \\nThe Original Intent\\nWhen the podcast was started, it was truly designed as a way to interview members and help to promote them. After all, we\\u2019ve had almost 10,000 downloads so someone is listening!\\n\\nInitially a few of them jumped on board, but since many of them don\\u2019t listen to podcasts, it was hard to have them see the value of being a guest. It\\u2019s almost been like pulling teeth to get some members on as guests, so recording has been slow.\\n\\nEarlier in 2018 we sent out an email to our list of non members, looking for guests and had several people sign up for an interview.\\nApologizing About The Name\\nAs a podcaster, I am very active in the podcast community. I host a monthly meetup in Maryland and I speak to organizations about podcasting. When I am asked about the name of my own podcasts, I always apologize about the name of this one. \\n\\nDon\\u2019t get me wrong, I love the name of my company. Its reflective of what we do but I don\\u2019t love the name of it for a podcast.\\n\\nSo after many months of struggling with this, the decision was made to change the name.\\nBusiness In Real Life\\nThe new name, Business In Real Life, is reflective of the conversations we\\u2019ve been having at Select but allows me to still be happy when I say the name of my podcast.\\n\\nIf you didn\\u2019t know, I actually have two other podcasts, of which I never apologize about their name. One is Divorce Exposed, the other The Business of Insurance. \\n\\nI didn\\u2019t come up with the name, Business In Real Life on my own and I want to give credit where it is due. A few years ago, I was going to start another business with the same name with another woman who I adore and together we came up with this name.\\nRegrets\\nUnfortunately, my life took a downward turn and I couldn't move forward with anything new and left her hanging. It is something I have regretted but emotionally I wasn\\u2019t in a good place and couldn\\u2019t do anything. I haven\\u2019t really talked about this period in my life publicly too much because I\\u2019m just now coming out of it. Maybe on another show i will.\\n\\nBut Lori Gartenhaus and I collaborated on this idea and the graphics that we are using for the re brand. She\\u2019s an amazing individual and one of my regrets is not being able to move forward with her. \\n\\nFor those of you listening in the DMV area, if you have heard of Gartenhaus Furs, that was her family company. She sold it a few years ago and now does a lot of business consulting. If you ever have the opportunity to work with her, your investment will be worthwhile!\\nNext Steps\\xa0\\nThe new name, Business In Real Life, will be the same format as before, just a new name. As we move forward with making the change, we hope that you will continue to listen and share the show with your business colleagues. \\n\\nIf you are a business owner and interested in being a guest, reach out to me at debbie@selectbizteam.com with a summary of what you\\u2019d like to talk about. I really want to mix things up and know that this is the right path forward.\\nOther Podcasts\\nOf course, if you want to check out my other podcasts, Divorce Exposed and The Business of Insurance, I won\\u2019t be upset!\\n\\nThank you so much for listening and until next time, keep creating opportunities!\\nAbout The Host\\xa0\\nThis episode of the Select Business Team podcast is produced and hosted by Debbie DeC..."