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b'Today\\u2019s episode is a little different as I\\u2019m talking about podcasting on another podcast that I was recently interviewed on.\\xa0I\\u2019m excited about this because podcasting is something I believe every company should be considering as a marketing tactic.\\xa0\\nThis particular conversation about podcasting is important for several reasons:\\nHave you ever had an idea that you knew was spot on but \\xa0needed validation? I\\u2019ve gotten that validation about my sales podcasting idea and the word I hear over and over again is \\u2018brilliant\\u2019! Not just from marketing consultants but from business owners and sales professionals. Using a podcast as a sales tool will open doors and create more opportunities...then becomes a great marketing tactic as well. \\xa0In my conversation with Lorraine Ball of Roundpeg Marketing, \\xa0we talk about how to get started, the different tools to consider and some basic planning.\\n\\nI\\u2019m also happy to share this podcast because this is what exposure looks like today in the new digital world. For those of you that have attended some of my workshops, you\\u2019ve heard me talk about how marketing is changing rapidly. I can\\u2019t confidently say that podcasts aren\\u2019t a trend, but this is one trend I think has value for every business in multiple ways. \\n\\nPodcasts have moved past the infancy stage into the toddler stage, \\xa0but we haven\\u2019t met the teenage years yet. Imagine how much room for growth and opportunity there is! Unlike social media, you own your podcast. It\\u2019s your voice and people can hear you. You can host them on your website and you can drive traffic to your website to get people to listen to them and they position you as an authority in your industry. There are a lot of very knowledgeable people in business but if people don\\u2019t know about you it\\u2019s hard for you to work your magic!\\nCLICK THIS PLAYER TO HEAR THE CONVERSATION ABOUT PODCASTING\\n\\n\\nHave you ever heard of \\xa0\\u2018automobile university\\u2019? When I first started in sales, I listened to as many sales tapes as I could. Zig Zigler, Jim Rohn, Tom Peters. They were the leaders in their industry and if you compared what they did then to what we are doing today, the let their voice be heard. They spoke in public, they recorded for later listening. \\n\\nThe difference between podcasts and the tapes/cd\\u2019s that I listened to is that podcasts are free and they are digital instead of a product that i inserted into my dashboard or other electronic device. Podcasts don\\u2019t melt like tapes or cd\\u2019s and they don\\u2019t scratch either! I can listen to them as many times as I want and I didn\\u2019t have to buy them. There is a wide variety to choose from outside inside and outside of the business marketplace. But more importantly, podcasts allow you to get your voice heard, to share your message and the cost is relatively inexpensive.\\nMoving on to another thought\\u2026.. \\nOne of the things that I choose to do to keep a positive attitude is avoid TV and other negative media. Instead, I choose to listen to music and podcasts that are inspirational, educational and that add value to my life. Not everyone shares my mindset, but I also believe that I\\u2019m not alone in my way of thinking! Isn\\u2019t there a saying that goes like this: \\xa0Negativity in; negativity out\\u2026.positivity in; positivity out! If there isn\\u2019t a saying like this, then I\\u2019ll \\xa0take credit for creating it!\\n\\nIf you want to learn about how a podcast can benefit your sales team\\u2026.listen to this podcast. If you want to learn how to implement this type of podcast for your business, give me a call. This my friend is what I\\u2019m passionate about and I\\u2019m happy to help you get your message out \\xa0and connect with your prospects.\\nNEW PROGRAM - NEXT LEVEL REFERRALS\\nWith that, I want to wrap up this episode and switch gears to talk about a new program I\\u2019ve created called, Next Level Referrals. \\xa0It\\u2019s ideal for sales and business development professionals and I think if you are an attorney, cpa/accountant, insurance or financial advisor, this program is ideal for you.'