BROADCASTS.com

b'EPISODE 36 WITH RUSSELL LACEY OF ELECTRIC ADVISORS \\nThank you for joining us today for episode 36 of the the Business In Real Life podcast. Our guest is Russell Lacey of Electric Advisors.\\xa0\\n\\nThis is an unusual conversation in that it\\u2019s more educational about his business than information about how to be successful in some capacity. For some of you, it might even come across as boring, but trust me when I say it\\u2019s information that many business owners might not be aware of. \\n\\nIf you aren\\u2019t a business owner listening to this, but you work with business owners, then you will also want to hear this because you can share the knowledge with your clients and prospects and position yourself as a valuable resource. If you want to reach out to Russell, his contact information is in the show notes, or you can search for ElectricAdvisors.com and you\\u2019ll find him on the website.\\n\\nWe have a lot of listeners from around the world so I\\u2019m not sure this information will apply outside of the US and for that I apologize. \\xa0\\n\\nThis conversation was recorded in 2018 but isn\\u2019t being released until 2019. If you listened to the episode about rebranding, I discussed my struggle with the podcast name...and as a result, I didn\\u2019t release many episodes in 2018. Russell got slighted in that struggle I was having but that doesn\\u2019t mean the conversation isn\\u2019t important.\\n\\nI\\u2019ve known Russell for close to 20 years and watched him build this business from the beginning. As social media was taking off, I\\u2019d offer suggestions on how he could leverage it. Like many businesses, he went through a trial and error period, figuring out what was working and what wasn\\u2019t in the digital space. \\n\\nIn this episode he talks about what he\\u2019s doing today for business development and I think you\\u2019ll be surprised at what is working!\\n\\nWe start the conversation with him talking about his business.\\nWHAT YOU\\u2019LL LEARN:\\n\\n \\tHow an energy broker can help small to midsize businesses save on energy costs\\n \\tOld fashioned outreach tactics that work\\n \\tHow to educate your customers when they don\\u2019t know they need you\\n\\nABOUT OUR GUEST \\u2013 RUSSELL LACEY \\nRussell Lacey is the President of Electric Advisors. Learn more at electricadvisors.com \\n\\nConnect with him:\\n\\n \\tLinkedIn\\n \\tFacebook. \\n \\tTwitter - @eapowerchoice\\n\\nABOUT THE HOST\\nThis episode of Business In Real Life is produced and hosted by Debbie DeChambeau. She is the owner of Select Business Team, llc and has an extensive background in insurance, business and marketing. Her focus is helping insurance professionals be more successful. She is the co-author of Renewable Referrals and hosts two other podcasts The Business of Insurance \\xa0and Divorce Exposed. Connect with Debbie on LinkedIn, Twitter or Instagram or follow FB business page at Select Business Team.'