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b"Business and Marketing Podcast with Debbie DeChambeau\\nWelcome to episode 15 of the Select Business Team podcast. In most of our episodes, we interview our members about their business and their business experiences, but it's just your host talking about different ways to meet new strategic partners, when they won\\u2019t otherwise respond to your inquiries.\\xa0 How can you help the people you have identified as your strategic partners get visibility and more clients before you really know them.\\xa0 Basically, how can you add more value to the relationship?\\n\\nDo you reach out to people that you think might be good strategic partners and suggest you get together because you think there is synergy and want to explore ways that you can work together?\\xa0 If you are reaching out to someone who is just starting out in business or in sales, this can be very flattering, but if they are busy, this can be very time consuming.\\n\\nWhen I refer to strategic partners, I\\u2019m talking about people in other professions who are going after the same customer base as you.\\xa0 For example, strategic partners for a realtor might be divorce or estate planning attorneys, mortgage lenders and apartment leasing agents. For a banker, a strategic partner might be a business attorney, a CPA and a business coach.\\xa0 If you are developing a list of strategic partners, you might want to listen to episode 7 of the Select Business Team podcast where we talk about creating a referral marketing plan for strategic partners.\\nIn this episode:\\nWe are assuming you already have that list of strategic partners developed, but if you don\\u2019t, keep listening because you will get some great ideas and maybe even get some inspiration for getting started!\\n\\nIf reaching out to people you don\\u2019t know for the purpose of developing potential relationships is part of your marketing strategy, one of the questions you need to ask is how do you set yourself apart from everyone else and get their attention? How do you stand out and get them to say yes to meeting with you?\\n\\nWhat if you could provide an attractive offer as a way to get to know them.\\xa0 Something that would make it difficult for them to say no to because it\\u2019s exposure for them, either by way of you promoting them or by an introduction you want to make.\\n5 Ideas\\n\\n \\tInvite them to be a guest author for your company blog\\n \\tAsk them to be a guest on your podcast and interview or have a conversation with them.\\n \\tFollow them on social media and share some of the content they promote \\u2013 when doing this, put your own comment in to personalize it some.\\n \\tPromote them in one of your email newsletters \\u2013\\xa0Remember that not everyone will land on your blog or podcast so when you push your content out via email,\\xa0 you have a greater chance for more people to see it.\\n \\tOffer to provide a product or service that you offer free of charge to them\\n\\nIn this episode we provide several examples and elaborate on these 5 ideas, so take a few minutes to listen and grab something for taking notes. If you would like more information, give us a call or send us an email.\\nRESOURCES\\nAre you ready to try my email service provider for 60 days? \\xa0Click here to get started. \\xa0No credit card, just your name, email and website address.\\n\\nSelect Business Team - A lot of business today is created from what you do for others\\u2026.the more you help them, the more they will help you. At Select Business Team, it is the core foundation of what we do. While we might talk about how to most effectively run a business, we also talk a lot about how we can create opportunities for each other on the Team. A lot of being able to create opportunities for others comes from really understanding what they do in business, what types of clients they work with and what the outcome of their services means to their clients. \\xa0Send us an email if you would like to learn more about how we can help you build your business through referrals.\\nABOUT THE HOST - DEBBIE DECHAMBEAU"