Business Daily meets the Queen of Biscuits

Published: Sept. 22, 2023, 7:30 a.m.

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How do you make an artisan product at scale?

We head to the UK factory of Biscuiteers, where millions of biscuits are hand-iced every year, from treats shaped like designer bags to edible versions of favourite cartoon characters.

Harriet Hastings is the co-founder of the company - in this episode, she shares her business advice, explains why marketing is key and talks about running a business with her husband.

Producer / presenter: Sam Everett

(Image: A ballerina biscuit being iced. Credit: BBC)

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