BCL219 The Role of the Media in Business
b'
The Role of the Media in Business
The role of the media, and how things have changed over the years for both interviewERS and interviewEES. Who wants to get what out of media coverage? Martin\\u2019s been both sides of the microphone and camera over the years so we can talk about some of the golden rules, how to avert media disasters and hopefully hear some stories from the media\\u2019s backstage.
What the media wants
We look at how businesses\\xa0are beginning to understanding what\\xa0the media wants.\\xa0 Why discuss why so many\\xa0senior business directors and business owners get it wrong when they are interviewed. We discover how do you capitalise\\xa0on the opportunity\\xa0of the broadcast interview and what the\\xa0Pitfalls and problems with dealing with the media.
Martin Campbell
Martin Campbell. He\\u2019s been a journalist since the late sixties in TV, Radio and newspapers, a journalism trainer, a former chief advisor to the media regulator Ofcom, and is now a media consultant with Media Objectives.
Who is Ofcom
Ofcom\\xa0is the regulator and competition authority for the UK communications industries. It regulates the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.
On this edition of Business Connections Live,\\xa0Martin Campbell will explain
- How the media is evolving
- What the media wants
- Where interviews can go wrong
- Learning from the past
- Pitfalls and problems with dealing with the media
- Who controls the interview
Learn key techniques to handle an interview and the media:
- How to perform to your best
- When to say no to media coverage
- Tailoring a message
- Sensible preparation
- What to expect from coverage
- Confidence in dealing with the media
For more great information visit our Guests website or follow them on Social Media.Website:\\xa0www.martinlcampbell.vpweb.co.uk\\xa0\\xa0LinkedIn:\\xa0https://www.linkedin.com/in/martin-campbell-967a3082/