BROADCASTS.com

Wes King is the CEO and founder of the Tahoe Trail Bar, a plant-based, non-GMO, gluten free line of awesome tasting energy bars. He had so much to share, I decide to make this into a two-part\xa0episode so I didn\u2019t have to\xa0edit anything out. Today, we\u2019re going to talk about finding purpose, working your ass off and taking a cottage business to the next level. Next week, we\u2019ll talk about his leadership philosopy, mindfulness and giving back to the community. I was truly inspired by our conversation and have lists of my own ideas I was jotting down as he spoke. I think you\u2019ll find the same. \xa0

\xa0

More on Wes:\xa0Tahoe Trail Bar started in a coffee shop in South Lake Tahoe CA in 2010. Today,\xa0under his leadership, they have achieved distribution throughout the western US. One of his greatest achievements to date is pursuing the active balance between a laser focus on key growth outcomes and the deep enjoyment of the process of working in the business alongside his employees. Outside of leading the Tahoe Trail Bar, Wes prioritizes taking in a steady diet of continuing education, meditation, learning from mentors and other entrepreneurs, and investing his time as a mentor to other startups in his business community. Whenever he can, you will find him backcountry skiing on Mount Rose, mountain biking on the Tahoe Rim Trail, or backpacking with his wife and 2 children in Desolation Wilderness.

\xa0

One quick thing before we get into the interview - you can find tahoe trail bars in many stores throughout the west but if you go online and buy them at tahotrailbar.com and enter in the code gearshow 20, you get 20% off your purchase. So go check it out and get your deal - !

\xa0

So, with that, let's listen in and gear up for what's next.

\xa0

Where to find Wes:

• Tahoe Trail Bar (Code gearshow20 for 20% off!!)

\xa0

BEFORE YOU LEAVE - If you are enjoying the shows, I hope you\u2019ll subscribe, rate, review and share with your friends!

\xa0

About Lisa Gerber:

Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.

\xa0

She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.

\xa0

When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.

\xa0

To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.