On creating global campaigns with purpose-led marketing with Christoph Kullnig, the Ex-VP of Marketing at Adidas Runtastic
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In this episode, I interview Christoph Kullnig, the head of group marketing at Raiffeisen Bank International in Austria. He was previously Vice President of marketing at Adidas Runtastic where he was a key team member who made the campaign called Run for the Ocean so successful. He has co-authored a case study about it titled Improving campaign performance using purpose marketing. The campaign was highly successful around the world in not only building up awareness around plastic waste in our oceans but also for brand Adidas and Runtastic.
\\nYou can find the abstract of the case study here: https://hstalks.com/article/5625/improving-campaign-performance-using-purpose-marke/
\\nMore about the campaign here: https://www.runtastic.com/blog/en/run-for-the-oceans-recap/ and https://www.youtube.com/watch?v=PDTi91q8WIM and https://www.adidas.com/us/runfortheoceans
\\nEmail me with your thoughts and feedback on saptarshi@anotherdayanothercolour.com
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