Advertising for good -What worked and what backfired with Toygun Yilmazer
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In this episode, I interview Toygun Yilmazer, Chief Strategy Office, TBWA Istanbul. He has authored an article called Advertising For Good - What is it good for? In this article he covers a range of case studies of large brands around the world who have successfully used Advertising for good and the ones that did not.
\\nYou can find the article here: https://medium.com/@toygun.yilmazer/advertising-for-good-what-is-it-good-for-1a0be884d66b
\\nIn this podcast, I have interviewed Toygun on some of the case studies he covered in his article and we also discussed the Koton campaign that TBWA Istanbul created that breaks the stereotype of fast fashion advertising by addressing a very important social issue around fashion.
\\nSome of the links from the Koton Campaign:
\\nhttps://www.instagram.com/p/CIpiqizJvM9/
\\nhttps://www.instagram.com/p/CIsBTmrp5Ij/
\\nhttps://www.instagram.com/p/CIsB-pVpYQn/
\\nEmail me with your thoughts and feedback on saptarshi@anotherdayanothercolour.com
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