43. Why brand valuation matters with Ron Zwerin
“Brand valuation” may seem like a vague, subjective concept, but as I learned after speaking with Ron Zwerin, Executive Vice President of Marketing, Communications & Brand at the National MS Society, it’s anything but.
In fact, a brand’s valuation is a specific dollar amount — a mathematically quantifiable and calculated figure — and it’s one every marketer should know when it comes to their brand.
What we discussed:
- What brand valuation is and why it’s important
- How brand valuation can help you create an effective marketing road map
- What you need to do to get started on brand valuation
- How to use 10 key brand factors to raise your brand valuation