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b'Like many podcasts, Brain for Business is based around a conversation \\u2013 a conversation between me as host and the various guests who join us. Each are experts in their fields and through the conversations that ensue we try to delve deep into their research as well as into their way of seeing and understanding the world around them, most particularly as it relates to the questions that they have chose to explore.It consequently made perfect sense for us to interview our guest today, Professor Shane O\\u2019Mara. Shane has not only played a key role in the Brain for Business initiative \\u2013 both the events and the podcast \\u2013 but more importantly for today\\u2019s conversation his latest book, \\u201cTalking Heads: The new science of how conversation shapes our worlds\\u201d, explores the impact that conversation has on our our worlds!Shane O\\u2019Mara is Professor of Experimental Brain Research at Trinity College, Dublin - the University of Dublin. He is a Principal Investigator in, and was formerly director of the Trinity College Institute of Neuroscience, one of Europe\\u2019s leading research centres for neuroscience and is also a Wellcome Trust Senior Investigator and a Science Foundation Ireland Principal Investigator. Shane has published more than 140 peer-reviewed academic papers as well as a number of books including \\u201cWhy Torture Doesn\\u2019t Work\\u201d, \\u201cA Brain for Business, A Brain for Life, and \\u201cIn Praise of Walking\\u201d.\\u201cTalking Heads: The new science of how conversation shapes our worlds\\u201d is published by Bodley Head and is released in Europe on 3rd August, 2023.

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