Series 1, Episode 12: What really motivates us to buy local? With Professor Barry Quinn, Ulster University Business School
b'In this episode we speak to Professor Barry Quinn of Ulster University Business School and explore the motivations for our buying decisions. In particular, we examine some of the key drivers that lead us to buy local when the online options can be so appealing.Barry Quinn is Professor of Retail Marketing at the Ulster University Business School. His areas of expertise include SME growth and innovation in various sectors, including food and retail. He has published widely in journals such as Journal of Rural Studies, Journal of International Marketing, Journal of Marketing Management, International Marketing Review, and European Journal of Marketing. He has worked closely with SMEs on several European projects that have looked at policy support and business development needs.
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