Episode 9: What is the value and impact of behavioural research for business and organisations? with Claire O'Rourke of Dentsu Consult
The Covid-19 crisis has had a significant impact on consumer behaviour but what will this mean longer term? In this episode I am joined by Claire O’Rourke, Research Lead at Dentsu Consult in Dublin to examine how behavioural research can help businesses and leaders understand key market trends and, as a consequence, better connect with their clients and customers. Claire O'Rourke is an experienced dual researcher with qualitative and quantitative research experience and a background in psychology. She has worked with a range of public and private sector clients and always seeks to explore the motivations and triggers, to look at predicting rather than just describing behaviour. Claire was previously an Associate Director in Amárach Research and is a published researcher with peer-reviewed publications in numerous academic journals.