Episode 18: How do influencers "influence"? With Sara Kennedy, Uplift Marketing and Trinity College Dublin
In the modern era of social media it seems as though we are surrounded by influencers all trying to grab our attention. In this episode we explore some of the science behind how influencers actually "influence" us , and along the way try to make sense of the madness that is "virtual influencers"! Sara Kennedy is the Founder of Uplift Marketing and an award-winning marketing professional and an expert in content marketing, social media marketing and digital performance marketing. She is an Adjunct Teaching Fellow at Trinity College Dublin, specialising in Social Media Marketing and is currently pursuing doctoral studies at Trinity College Dublin looking at key aspects of Influencer Marketing and Consumer Behaviour. In her spare time, Sara runs the Irish Wedding Blog and is an expert in all things wedding-related! https://upliftmarketing.ie/