Episode 6: Jennifer Ederer Always Building Magic

Published: Sept. 24, 2017, 7:32 p.m.

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Today we\\u2019re sitting down with Jennifer Ederer of\\xa0Modern Day Events & Floral\\xa0in Grand Rapids, Michigan to discuss:

  • the unconventional career path that ultimately led her to open a floral and event design business
  • how she gained an insider\\u2019s perspective of the event industry
  • what her Modern Day team means to her and how she fosters an atmosphere of grace and loyalty among team members
  • why her clients tend to say, \\u201cI thought we were here to talk about flowers!\\u2019\\u2019
  • how she gained the confidence and expertise to produce large scale luxury events

Personal informational tools Jenn loves:

  • Essentialism: The Disciplined Pursuit of Less\\xa0by Greg McKeown
  • The Power of Vulnerability\\xa0by Brene Brown: She highly recommends the audible version of this book. Brene provides the narrative which is fabulous! Jenn also suggests taking 20 minutes to listen to Brene\\u2019s\\xa0TedX talk\\xa0on the Power of Vulnerability.
  • EntreLeadership\\xa0by Dave Ramsey (practical business tools on how to create a team of entreleaders vs. employees) They offer a master series on-line group for a nominal fee where you can download videos on everything from hiring and firing to delegation, etc. All around good stuff!

Systems Jenn uses everyday for Modern Day:

  • Ularas\\xa0for contract and recipe writing
  • Basecamp\\xa0for project and communication management with clients and staff: $99.00 per month
  • PartyCad\\xa0for floor plans along with\\xa0Sketch Up: one time licensing fee. Jenn is currently exploring another system.
  • Apple TV\\xa0for design meetings: $200 to purchase and worth every penny!
  • Olioboard\\xa0for two dimensional design documents: $8.99 per month
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