Episode 59: Ellen Frost (Local Color Flowers)
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Today we\\u2019re visiting with Ellen Frost, owner of\\xa0 Local Color Flowers in Baltimore, Maryland to discuss:
- how she\'s able to source local flowers for her business year round
- her unique business model which includes weddings, weekly orders, book clubs, open studio nights, and more
- the Bloom Battle and Flower Trivia Nights hosted by Local Color Flowers
- the structure of her team
- how she transitioned from being in a business partnership to being a sole proprietor (and later, how she brought her husband on board full-time)
- how she\'s worked with local growers to establish winter crop availability
- the logistics of sourcing locally
- how she educates her customers about the cost of locally sourced flowers
- how she insures her wedding clients are a good fit for her business model
- the classes she offers to her community
- offering the Local Color Flowers space for rent to the public
- how she addresses sustainability in her business
- the ordering challenges involved in sourcing locally
- how she finds time to get away and travel with her husband each year
LINKS MENTIONED IN EPISODE 59:
- Flower School NY
- Love \'n Fresh Flowers
- Maryland Cut Flower Growers Association\\xa0
- Dave Dowling
- Ednie Flower Bulb
- Fred C Gloeckner & Co
- Butterbee Farm
- Wollam Gardens
- Flowers by Bauers & Greenhouses
- Seaberry Farm
- Belvedere Farm
- Unsheltered
SEE MORE OF LOCAL COLOR FLOWERS HERE:
\\xa0 \\xa0\\xa0Website\\xa0|\\xa0Instagram |\\xa0Facebook\\xa0|\\xa0You Tube | Pinterest
Today\\u2019s episode is brought to you by:
Botanical Brouhaha
Visit our\\xa0Instagram\\xa0and\\xa0Facebook\\xa0pages for additional inspiration and news.
Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)
BB Podcast Sound Engineer: Landon McGee
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