Episode 37: Jennifer Haf (Bloom Floral Design)
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Today we\\u2019re visiting Jennifer Haf, owner of\\xa0BLOOM\\xa0in Charlevoix, Michigan to discuss:
- how her garden grown flowers paved the way to a thriving wedding + retail flower business
- how her business has grown and changed alongside her family life over the years
- running a flower business in a seasonal location
- thinking through an exit strategy for retirement
- how she curates her retail shop
- rebranding
- sourcing from makers for retail
- her interest in product development
- her educational journey in floral design
- her Open Book program of one-on-one learning opportunities
- how she tackles the engineering behind the large installations she offers her clients
- refining the \'less is more\' minimalist aesthetic
- enjoying leisure time to balance work life
- her cutting garden and how she utilizes local farm
How to Connect with Botanical Brouhaha:
Links mentioned in this episode:\\xa0
- NY Gift Market
- Flower School NY
- Ariella Chezar
- Holly Chapple
- Chapel Designers
- Studio Mondine
- Flower House Mexico
Today\\u2019s episode is brought to you by Real Flower Business
Click here\\xa0for more info on Alison Ellis\\u2019s email, proposal, contract, and work flow templates\\xa0or visit the Real Flower Business website\\xa0here.
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