Episode 18: Jennie Love is Taking Farmer Florist to the Next Level
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Today we\\u2019re sitting down with Jennie Love, owner of\\xa0Love \\u2018n Fresh Flowers\\xa0in Philadelphia, Pennsylvania to discuss:
- the process of finding land to farm
- custom growing for clients
- her\\xa0Summer Solstice Party
- how she fine tuned her business to work for her
- the logistics of\\xa0her CSA (Community Supported Agriculture)
- the challenge of pricing locally grown flowers for profitability
- her biggest marketing tool
- the steps she took to elevate her brand and educate her clients about the value of locally grown flowers
- how she found work/life balance
Links mentioned in this episode:
- Longwood Gardens
- Flower Confidential\\xa0by Amy Stewart
- Upper Roxborough
- Association of Specialty Cut Flower Growers\\xa0(ASCFG)
- Weavers Way