Episode 14: Marco Groot Loves Elvis and Flowers
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Today we\\u2019re sitting down with Marco Groot, CEO of\\xa0Hilverda De Boer USA\\xa0to discuss:
- his childhood growing up in Holland and the role flower farming played in his formative years
- why he has a life-sized cutout image of Elvis in his office
- why he decided to go the \\u2018trade\\u2019 route rather than the \\u2018farming\\u2019 route in the floral industry
- how one summer changed the course of his life and landed him in the US
- how the Dutch Flower Auction works
- why it\\u2019s sometimes difficult for family farms to change hands from one generation to another
- the Hilverda De Boer\\xa0Webshop\\xa0and mobile app (Just go to the app store on your device and search for \\u2018Hilverda De Boer B.V.\\u2019)
- how Hilverda De Boer can aid designers in sourcing blooms for destination weddings
- logistical details of flower deliveries
- how he and his partners continue to grow the company with their clients in mind
- what he looks for in a salesperson when hiring