Broadcasts.com - "Episode 13: Laetitia Mayor May be the MacGyver of the Flower World" (Botanical Brouhaha Podcast)

Published: Feb. 4, 2018, 10:17 p.m.

Today we\\u2019re sitting down with Laetitia Mayor, owner of\\xa0Flor\\xe9sie\\xa0based in Blanzy-l\\xe8s-Fismes in\\xa0Northern France to discuss:

her path from being an engineer in Switzerland to being a floral designer in a quaint french municipality of 100+ inhabitants
how blogging\\xa0helped get her business off the ground
the important role workshops have played in her growth as a designer
the advantages her engineering background brings to her wedding/event business
her main marketing tool
Instagram strategies that have worked for her and helped build her business significantly in just 5 years
the value she finds in creating editorial work
how her personal garden functions as a resource for her floral design business
why she chose to open a private studio rather than a flower shop
the need that led her to begin teaching professionals
how she found a niche designing flowers for destination weddings
the story behind her creative retreats in the French countryside