Ep. 83: Kelly Shore (Petals by the Shore & The Floral Source)
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Today we\\u2019re visiting with Kelly Shore, owner of Petals by the Shore and The Floral Source in Damascus, Maryland. Kelly is a dedicated advocate for American grown flowers. Join us as we talk about:
- why she set and later raised a minimum spend for her wedding/event clients
- the importance of setting boundaries in business
- the trip to Alaska that impacted her and led to a new business venture
- how her clients have helped guide her business path
- the relationship that ignited her passion for local grown flowers
- the two projects she conducted to test her local grown business model
- learning to design by palette rather than specific flower variety
- \\xa0running a local-grown wedding and event floral business
- the challenges and rewards of sourcing locally
- how she curates boxes of American Grown flowers to drop ship to designers
- the advantage of ordering local flowers for floral stem bars and pop up shops
- understanding the higher price of local grown flowers
LINKS MENTIONED IN EPISODE 83:
- Bed of Roses (movie)
- Maxit Flower Design
- AIFD
- Chapel Designers
- Holly Chapple
- Michael\'s
- Panera Bread
- Dave Dowling
- Association of Specialty Cut Flower Growers (ASCFG)
- Ocean View Flowers
LEARN MORE HERE:
Petals by the Shore: Website\\xa0|\\xa0Instagram\\xa0|\\xa0Facebook
The Floral Source: Website\\xa0|\\xa0Instagram\\xa0|\\xa0Facebook
The Botanical Brouhaha Podcast is brought to you by:
BLOOM TRUST CO.
A curated collection of floral resources you can trust.\\xa0\\xa0Click here to learn more.
Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)
BB Podcast Sound Engineer: Grayson McGee
Music & Voiceovers: Landon McGee
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