Published: Sept. 27, 2022, 11 a.m.
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Louise Willder, a copywriter at Penguin Books whose written around 5,000 blurbs over nearly three decades, chats with Trey Elling about BLURB YOUR ENTHUSIASM: AN A-Z OF LITERARY PERSUASION. Topics include:
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\\n - Defining \\u201cblurb\\u201d (0:29)
\\n - The profession of \\u201cblurbing\\u201d (3:09)
\\n - Adjectives begetting laziness (7:10)
\\n - Subtitles (10:24)
\\n - Why some authors despise blurbs (14:10)
\\n - Do authors ever write their own blurbs? (17:14)
\\n - Charles Dickens: trailblazing self-promoter (21:00)
\\n - What makes a book \\u2018classic\\u2019 (27:35)
\\n - Louise\\u2019s blurbing pet peeves (30:34)
\\n - The greatness of cuss words (32:43)
\\n - The greatness of\\u2026the ellipsis (36:18)
\\n - Blurbing a book that sucks (39:03)
\\n - Rules for blurbing self-help books (41:30)
\\n - Blurbing the Bible (44:09)
\\n - Blurbs in the US vs the UK (46:46)
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