BROADCASTS.com

Louise Willder, a copywriter at Penguin Books whose written around 5,000 blurbs over nearly three decades, chats with Trey Elling about BLURB YOUR ENTHUSIASM: AN A-Z OF LITERARY PERSUASION. Topics include:

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• Defining \u201cblurb\u201d (0:29)
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• The profession of \u201cblurbing\u201d (3:09)
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• Adjectives begetting laziness (7:10)
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• Subtitles (10:24)
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• Why some authors despise blurbs (14:10)
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• Do authors ever write their own blurbs? (17:14)
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• Charles Dickens: trailblazing self-promoter (21:00)
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• What makes a book \u2018classic\u2019 (27:35)
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• Louise\u2019s blurbing pet peeves (30:34)
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• The greatness of cuss words (32:43)
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• The greatness of\u2026the ellipsis (36:18)
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• Blurbing a book that sucks (39:03)
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• Rules for blurbing self-help books (41:30)
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• Blurbing the Bible (44:09)
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• Blurbs in the US vs the UK (46:46)
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