4.23 Ritu Singh: On Tracing The Vast History Of Indian Advertising!
b'
Discover the fascinating world of advertising as she takes us through a nostalgia-filled ride!
Tara and Michelle chat with Ritu Singh on what makes her book \\u201cA History of Indian Advertising in Ten-and-a-Half Chapters\\u201d such an insightful and entertaining read. What went behind writing some of India\\u2019s most memorable ads? What were the ads that left an impression on Tara and Michelle while growing up? Why was Ritu told on the first day of her job that anyone who has made it big in the advertising industry has atleast one divorce behind them? Tune in to listen to some brilliant stories about the history of India's best ads!
If exploring unique cultures, food and people is your forte, listen to Susegad Stories From Goa! A Goa Podcast that explores Goa beyond its beaches. Listen now:\\xa0https://buff.ly/384pQQn
Ritu Singh has been a prominent figure in the Indian advertising industry for many years now. She has worked with J. Walter Thompson India and the Times of India group. She is the creative brains behind some of India\\u2019s best ads and has written for companies like Pizza Hut and Pepsi.
\\u2018Books and Beyond with Bound\\u2019 is the podcast where Tara Khandelwal and Michelle D\\u2019costa uncover how their books reflect the realities of our lives and society today. Find out what drives India\\u2019s finest authors: from personal experiences to jugaad research methods, insecurities to publishing journeys. Created by Bound, a storytelling company that helps you grow through stories. Follow us @boundindia on all social media platforms.