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12 lessons Jim learned about copywriting:

• Echoes are not fine: what you want to avoid are \\u201ctwice told tales\\u201d of repeating uncommon words too closely or saying the same thing more than once. Word count matters!
• Sentence construction is also important. You want your blurb to be a rollercoaster, not a pub crawl. People shouldn\\u2019t \\u201cself-pace\\u201d when reading your blurb. You want to grab them from the first line and propel them forward. You do this by mixing short and long sentences and transition words like \\u201cand, but, while, so.\\u201d Also, each sentence should contain up to one comma. Two commas is too long, and it probably means you\\u2019re stuffing too much info into a sentence.
• Finish strong... always put key words and phrases at the ends of sentences and the ends of paragraphs. \\u201cBut when she finds a corpse in the bathroom, she wonders if she might stay a while in town.\\u201d vs. \\u201cBut her visit might extend a few days when she finds a fresh corpse in the shower.\\u201d This is part of the rollercoaster, always propelling people forward.
• CTA goes at the very end... Have you ever received a long email with a question buried halfway in the text, then you get to the end and forget the question? Tell your audience what to do, then back out like George Costanza. Don\\u2019t give them a CTA then dilute it with reader reviews or a list of the books in the series.
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Tune in next week to hear the final four lessons!