We know you don't like to think about it - but for every project there should be an exit rule. It doesn't matter how great the idea for your start-up is, if you don't know when to give it up, you could waste so much more time and money. But, there are also things you can do before even starting a project which could help you to know how sustainable it could be... This is for us one of the most important topics when it comes to turning your idea into business.