Portell Says Retailers Reaching Gen Z

Published: Dec. 3, 2019, 2:59 p.m.

Greg Portell, Lead Partner at A.T. Kearney, discusses Black Friday and Cyber Monday sales data. He also talks about how brick & mortar stores are working to attract Generation Z consumers who he says want authenticity from brands. Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.